Savvy leaders shape the culture of their company to drive innovation. They know that it’s culture–the values, norms, unconscious messages, and subtle behaviors of leaders and employees–that often limits performance. These invisible forces are responsible for the fact that 70% of all organizational change efforts fail. The trick? Design the interplay between the company’s explicit strategies with the ways people actually relate to one another and to the organization.
But just how different is iOS 7 compared to the software we’re running now? Take a look for yourself in this side-by-side gallery.
Massively viral-earned media blockbusters, real-time culture bombs, and socially conscious gestures will feature heavily among the big winners at the International Festival of Creativity (aka the International Festival of Advertising, aka the Cannes Lions), which kicks off June 16.
It’s assured that videos like Metro Trains’s “Dumb Ways To Die” and Dove’s “Real Beauty Sketches” will win, and Red Bull’s gargantuan space jump project certainly should, but it’s slightly less easy to predict in which category (for award show purposes, is Red Bull Stratos media? Innovation? Titanium? Brand Content? PR? Design? Yes).
Unless you’re making a conscious decision to live off the grid, the vast majority of your day involves interacting with brands and their products. Every decision you–and consumers everywhere from the developed world to the developing world–make in terms of what you buy, what you wear, what you eat, and countless other decisions, is a vote for or against a panoply of multinational companies all vying for your money and attention. A new global survey has identified a key weapon for brands in that battle: Make consumers’ lives better.
Integrate arts on the job
The arts are not just a hobby. Employees trained in the arts can draw on their creative talents and apply what they might do naturally in the studio or while recording music or making a film to the types of puzzles they deal with every day.
Arts-trained employees won’t leave their creativity at the doorstep when they join our firms or organizations. Ask them to explicitly think about puzzles using their artistic hat/lens. Invite a local theater group to work with employees on improvisation exercises to free up their creative juices. Research has shown that when people engage in improv they later generate more creative ideas to a range of issues and challenges.
Frankly, the reductionist view of design began with the dramatic Jobs vs. Ive framing and narrative around the Attack on Skeulandia: Steve Jobs, the liberal arts-y humanist, supposedly wanted the faux leather, felt, and wood-textured treatments of real-world objects applied to virtual ones. Jony Ive, the art-school modernist, supposedly didn’t want any of it.